At conferences, in critique groups, and during meetups, I’ve talked to writers in all stages of their careers who struggle with social media paralysis. “Why can’t I just write?” they ask. “Won’t good books attract readers?” Although people will buy books without social media exposure, your chances of making sales and reaching a broad audience will be higher if you use it. But, if this digital platform is so beneficial, why does it put writers on edge? My guess is that you’ve wrestled with at least one (if not all!) of the three worries I’m going to describe, so roll up your sleeves and prepare to tackle each one with confidence.