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@blueberry Here’s the number one thing you need to know. Every single tactic will fail you until you develop a sense of what marketing is, what’s important and what’s not, and view marketing in a holistic light. This takes time, patience, and good teachers.

Eventually, I think paid ads could work for you, but it will take a lot of growth before you reach that stage.

To start with, here are a few core principles I’ve learned in my (still rudimentary) journey.

I’d also highly recommend you read The Book Launch Blueprint by Tim Grahl. He does a good job at explaining the fundamental principles of things, not just tactics. Once you’ve digested his stuff, move on and study marketing as much as you can.