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Edmund Lloyd Fletcher started the topic Tell me about demographics+numbers in the forum Publishing and Marketing Nerds 6 years, 2 months ago

Great timing for this forum group to start up! I’ve been working with business plans lately (here’s my first draft, fyi) and I’ve been wondering about some pieces of info that the books generally suggest for the “financial” section of that.

Now, I realize this will vary a bit by genre, but concerning Christian books in general:
1) what is the overall size of the market in terms of annual sales numbers?
2) as far as target demographics go, who are the primary purchasers of Christian books? (age, gender, etc)

Thanks in advance to anybody who has this info!
- Daeus Lamb replied 6 years, 2 months ago
  
  If you write fantasy, it’s probably teens. If you write romance, it’s probably older women.

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