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I really like @myclipboardismyviolin‘s suggestion. I would choose one story/genre to focus on with this ad, add a short, punchy 1-3 sentence pitch between the title and “get your free book” button, and sell us on that story (and just that story). I’d then cut the pitches for each story at the bottom of the page since I think that’s distracting, and I’d change the author bio section since the quotation marks (at least to me) seems not to fit the tone of the page. Then, marketing-wise I’d market that story just to people in that genre.

Then, once you have one page down, you may want to consider making pages for the other two stories in the collection and focusing on just those genres there as well.

With all of this, I would probably make sure that the first story in the collection is the one that’s being marketed. So maybe you make multiple versions of The Golden Ziggurat so that the reader always gets the story they were marketed to in the collection first.

I really like the above-the-fold webpage design BTW. Very enticing and professional.