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@myclipboardismyviolin As some other people have said, I’d highly recommend email list building as your first step. In my personal experience, giveaways that target your ideal reader with the items you’re giving away combined with cross-promoting with other likeminded individuals has brought me the most success in building an email list.

I would recommend having some kind of freebie you give to people who sign up to the mailing list as well. While you may not want to give away a whole novella to free, given the limited attention people have, you need to give some kind of incentive for them to sign up–the work you put into creating the freebie should eventually pay off if you set it up right.

I also second all the book/program recommendations Daeus made.

Let me know if there are any other specific questions we can answer for you!