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@myclipboardismyviolin

And how does one build this magic email list?

Well, I’m trying not to overload you to the point of analysis paralysis, but for starters, you might find this article helpful: https, though it’s somewhat non-fiction/business focused. videofruit.com/blog/how-to-build-an-email-list/

As I’m sure you know, building an email list is all about traffic and conversions. With your training in design, you’ll probably do pretty well with design. That free novel/novella authors often giveaway is also a major part of keeping high conversions. Writing a book only to give it away for free is a lot of work, but I’d venture to say trying to build an email list without that enticing offer would be even harder. Besides, it gives readers a chance to try you out risk-free, which most readers want.

About driving traffic. You can do ads as I’m about to try. The line between red and black here though can be very fine, so research is crucial, plus lots of experimentation, a period of losing money, and developing something to sell on the back end to recoup your costs.

Giveaways can be a fairly cheap way to build your email list. It’s especially helpful if you build connections (everything’s about connections) who will help promote it.

You can blog, though I only recommend this if you actually love blogging. It’s a lot of work.

Personally, I don’t think using social media is the most effective way to drive traffic to your mailing list, but you might find it a useful method. Do a quick google search for how authors go about this, and I’m sure you’ll find lots of data.

There are, of course, more ways to build an email list, but I’ve got to get some work done today. 😉