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What I would do is this: You have three genres in this book. Make three ads, one that emphasizes the one story of each genre. Then take the ads to people who read that genre and push it to them.

(Isn’t that the point of writing a three-genre book anyway, to show how many genres you can write and how many tricks you can pull off? Extend that to the marketing.)

If you only want one ad, what is the genre of the second book, the one you’re trying to sell? *signs up for email list to find out* hmm, this looks like a Sci-Fi piece. I would target SF readers by emphasizing the SF story in the Golden Zuggerat and giving that ad to them. That way you have a better chance of selling your other book.

What I would have done is that I would have had three books, one for each genre for each ad, if I was going to do something like this. But yeah, that’s how I would “save the show”.

That’s not how marketing works. 😛 At least, on the Internet – everyone is ruthlessly categorized by interest and demographic, and that’s how ads are sold. Internet Marketing 101 is this: don’t market to everyone, market to people who buy what you’re selling. That’s how you make the bank.

(The only way you can get away with NOT doing targeted marketing is if you have something that the Internet considers Truly Unusual or Innovative, and a Christian Story Book is probably Not It. The Internet (aka The World) isn’t cool with our agenda. Old news.)

I think Mr. Lamb’s landing page – the place that that people go to when they click on his ad – explains the stories and the three genres included in his book. That should be enough.

(sorry, I took an internet marketing class in college and another certification through the Hubspot guys, the so-called internet marketing experts…you don’t have to listen. I prefer the “being truly unusual and innovative” marketing approach, just so everyone knows. 😛 Sorry if this comes across as presumptuous.)