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@sam-kowal True! Shared human experience and desire is a great starting point.

Adding on to what you said, I think this applies to when a character wants something bad as well. Even if a character wants to escape responsibility or get away with a crime, readers can still relate because they themselves have wanted to shirk responsibility or get away with something they shouldn’t. It may not make them like the character and it may make them uncomfortable knowing they are similar, but I think it still builds a connection.