When I joined the writing community as a teenager, my peers insisted that I launch a blog to build a following (or else I’d doom myself to obscurity). Running with this misguided notion, I opened a WordPress account and fired off the world’s most random introduction post. To be clear, I’m not here to ram a sales pitch for blogging. Blogs aren’t as necessary to marketing as I originally believed, especially since social media and email newsletters offer more versatility. But in the six years I’ve spent maintaining a personal blog, I’ve developed a broader view of why I write fiction and who I’m trying to reach, as well as habits and skills that aid me in my pursuit of authorship.