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@rebekah-elizabeth Hey, congrats on putting your work out there.

First and foremost, Amazon does advertise for you. As people buy your book it appears in the “other people also purchased” section of similar books. So long as you are serving a sub-genre faithfully, this is pretty good advertising. You are absolutely right that KDP ads are not a good choice for where you’re at, though. Those don’t start being worth it unless you have several books out, preferably in the same series.

What is the length of your book? I have a novella out (13K words) and the converted file size is only 0.28 MB. This qualifies me for a 70% royalty rate at up to $9.99 USD. I have it priced at $2.99 because that’s what’s worked the best in my particular case.

$9.99 is a ton to ask for any ebook unless you’re a big name author. Would you mind telling me the name of the book so I can take a look at it?

It sounds to me like your basic approach to KDP isn’t as effective as it could be and your expectations might be a bit skewed, but I’m really interested to hear more about what your goals are and what you’re trying.