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@Cassidy *waves* Kingdom Pen has some really good articles on this! I’ll link a couple here:

http://kingdompen.org/why-young-writers-shouldnt-wait-to-build-a-platform/

One of the biggest tips I’ve taken from them is to bribe persuade people to sign up for a mailing list by offering them something for free–short story, character art, article–if they join. I’m planning on offering a short story about one of the main characters of my WIP once I start a website. 🙂