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@snapper

*hears the word Pinterest*

*rushes over*

I love using Pinterest for platforming. 😀 It can attract a bunch of traffic to your blog.

I support what everyone has said so far. A Pinterest account should have a focus that reflects the needs of your intended audience. If you’re blogging about writing, then you’ll want a bunch of writing-related boards. Stalk popular writer Pinterest account to see how they do things for inspiration on what to create. 🙂

If you want to make a personal board about something random (like hairstyles), it’s best to make those secret so they don’t interrupt your account’s focus.

Also, totally get a business account as everyone said (and rich pins, so your pins will look more professional and people can click through to your site).

Since Pinterest is a visual search engine, the images you post from your blog are important. I would suggest creating graphics for your blog posts that are easily read, not only on desktops but on mobile devices as well (since a bunch of people uses Pinterest on their phones).

People stress using vertical graphics for your blog posts on Pinterest since they take up more space on a screen as people scroll down. Some group boards and Tailwind Tribes (more on those later) won’t let you contribute anything but vertical pins, so they are important. Canva has a template for vertical pins. 🙂

As for growing your Pinterest account, group boards are a big deal. Group boards are shared by a bunch of people who all get together and pin stuff to the board. Popular group boards have a larger amount of followers. Adding pins to them will help those pins (and you) gain exposure.

It’s pretty hard to find a good group board. The more contributors adding to a board, the harder it is to regulate. If you find group boards, look for bloggers who are in your niche that have a larger following and visit their Pinterest account. Then see what group boards they are a part of. I’d encourage looking at each board before deciding if you want to ask for an invite to make sure they’re for you.

Side note/promo for SE: I’m planning on starting a group board for Story Ember subscribers sometime in the future, so that may help ya. 😀

Aaaand final thing: Tailwind it’s a Pinterest scheduling program that lets you create pins and schedule them to be posted ahead of time. Not everyone likes scheduling since some say Pinterest values manually pinned content more (that’s the premise I work off of). BUT, Tailwind has tribes. These Tribes are kinda like group boards, except they don’t show up in your account and are more geared even more toward promotion.

*wipes brow* Phew. If you have any questions about any of that, I’d love to answer ’em.