Activity

You can just post on SE with a blurb and any other relevant information and have people email you; you could set up a Google form to collect people’s email addresses (which would provide the flexibility to ask about their experience, what drew them to your book, etc. if you wanted); or you could send them to a mailing list landing page if that’s a tool you have in your arsenal. In any case, you want to make sure they have an idea of what the book is about, how long it is, what timeline you’re aiming for, and any content warnings that may be relevant. I have a mailing list for my street team (people who read early drafts, help promote my stuff by word-of-mouth, etc.), so I generally put beta-readers on that list, whether sending them to my landing page or accumulating their email addresses (often through a Google form) to add them manually. If you don’t have a mailing list like that, you’ll just want to keep a list in a document or spreadsheet so you know who to send the book out to when the time comes.