fb

Publishing and Marketing Nerds

Building a Platform…Any Advice?

Viewing 2 posts - 1 through 2 (of 2 total)
  • Author
    Posts
  • #150915
    Josie M
    @josie-m

    I’m ready to start building my platform, which is exciting and also super scary! I’ll be honest, I’m terrified (prayers would be appreciated). I don’t know a lot about building a platform, so any advice would be welcome.

    Right now, my plan is to build my website and blog. Set up a newsletter (I have  my reader magnet ready). And try to keep up with Instagram and Facebook, though this may be difficult as I’m not too good with social media. I can never remember to actually post…

    So, any advice on building a platform? What works? What doesn’t? Anything specific I should know about websites, blogging, or social media? Honestly, any advice! XD

    You are never so broken to no longer grow;
    Never so wise that there's no more to know.

    #150966
    Daeus Lamb
    @daeus-lamb

    @josie-m

    I’m not an expert but I am good at some things things well and I sure know what not to do.

    Here’s some of my top advice in no particular order or organization.

    • I think it’s essential to market in a way you can enjoy. That’s the only way it will be sustainable. You may tell yourself “I will write one blog post a week!” or whatever it may be, but if you don’t actually like doing it, I’m telling you you’ll eventually burn out or just forget over and over. I think it’s important to look at the normal things people do like blogging and social media (or YouTube, podcasting, and so on) and find what you enjoy most and do that. But I also think you should think outside the box. Start with what you love to do most, whether or not it seems like a good way to build a platform, and then brainstorm to see if there’s anyway to build a platform incorporating that.
    • Follow David Gaughran and The Novel Marketing Podcast. These are the best resources out there from what I’ve found. Dave Chesson is also good.
    • I talk about this subject some in StoryEmber’s free mindset course, as well as our fairly inexpensive Breakthrough Strategies For Frustrated Writers course.
    • If you plan on doing some form of content marketing (like blogging or social media,) I would generally say don’t post about gardening, or your pets, or theology or whatever other random subject. All these things will attract followers, but not necessarily followers who are interested in the types of books you write. There might be exceptions. For instance, if dogs are protagonists in your books, you could blog about your dog. If your stories all feature prominent themes of trusting God when things go bad, you could blog about that from a theological perspective. A good example is Shad from the YouTube channel Shadiversity. He put out cool videos about medieval buildings, weapons, and fantasy pop-culture topics for years and then sold a ton of books when he became published, because he’d attracted the type of people who love fantasy adventure books.
    • Go all out on your lead magnet. First of all, make sure it’s your absolute best writing (assuming it’s a short story or such.) Don’t use something you wrote a year ago and have no other use for. Also, hire a professional editor for it and get a professional cover for it (doesn’t have to be top of the line, just professional.) Especially when you are starting out, your lead magnet is your brand. If the cover isn’t great, you may not get many subscribers. If the story isn’t great, the subscribers you fought hard to obtain may not care to fork over money for your book when it finally comes out, even if they’ve been opening emails from you and seem to be otherwise engaged.

    😀
    👕👍
    👖 🐢🐢🐢🐢🐢

Viewing 2 posts - 1 through 2 (of 2 total)
  • You must be logged in to reply to this topic.

Enroll in Our Seven-Day Mindset Challenge Course

Enter your email to begin taking the course. We'll send you a link to begin the mindset course along with emails to help you grow in your writing craft!

You've joined the course! Check your email to watch the first video.

Stop Using Meaningless Character Questionnaires

Knowing your character's favorite ice cream flavor won't help you write engaging protagonists.

 

Our questionnaire is different. Use it to discover your character's core fears, longings, hopes, and needs.

Congratulations! Redirecting you to the character questionnaire in one moment...

Enjoying This Article? Get the Full Series!

 You can download the entire Tricky Subjects for Christian Storytellers series in e-book form for free!

 Learn how to wisely handle subjects like violence, language, and sex as a writer.

Congratulations! Redirecting you to the eBook in one moment...

Worldbuild Smarter, Not Harder

 Some worldbuilding questionnaires force you to answer as many questions as possible about your world.

 

Ours doesn’t. Answer targeted questions that reveal what’s actually important about your world.

Congratulations! Redirecting you to the worldbuilding questionnaire in one moment...

Take Your Style to the Next Level

Take Your Style to the Next Level

The written word matters to God.

 

Does it matter to you?

 

Learn how to develop an eloquent, practical, and personal style by downloading our free e-book.

Congratulations! Redirecting you to the eBook in one moment...

Every Year, Thousands of Writers Give Up

Every Year, Thousands of Writers Give Up

 Don’t be the next.

 

We understand how exhausting writing can be, so download our free e-book and find inspiration to press on!

Congratulations! Redirecting you to the eBook in one moment...

So You Have Clichés in Your Novel...

Thankfully, we’re here to help!

 

Enter your email below, and we’ll send you a simple process for smashing clichés.

Congratulations! Redirecting you to the cliche worksheet in one moment...

Sign Up for Updates

Enter your email to receive updates on the 2023 Summit, along with emails to help you grow in your writing craft!

You have successfully subscribed for updates!

Does Christian Fiction Need to Be Clean?

Our Tricky Subjects for Christian Storytellers e-book examines how to depict sensitive topics like violence, language, and sex with realism and wisdom. Sign up to download it for free!

Congratulations! Redirecting you to the eBook in one moment...

Poetry Isn't Just for Poets

Poetry Isn't Just for Poets

It can also help novelists write better stories!

Get our Harnessing the Power of Poetry e-book to learn how techniques used by skilled poets can enrich your storytelling.

Congratulations! Redirecting you to the eBook in one moment...

Enjoying This Article? Get the Full Series!

Enjoying This Article? Get the Full Series!

You can download the entire Harnessing the Power of Poetry series in e-book form for free!

Learn what surprising insights and techniques novelists can glean from poets.

Congratulations! Redirecting you to the eBook in one moment...

Uncover the Secret to Relatable Characters

Uncover the Secret to Relatable Characters

Learning how to help readers connect with your story's characters doesn't need to be a mystery.

Get our Evoking Reader Empathy e-book to discover how successful authors build empathy.

Congratulations! Redirecting you to the eBook in one moment...

Stop Using Meaningless Character Questionnaires

Stop Using Meaningless Character Questionnaires

Knowing your character's favorite ice cream flavor won't help you write engaging protagonists.

 

Our questionnaire is different. Use it to discover your character's core fears, longings, hopes, and needs.

 

 

Congratulations! Redirecting you to the character questionnaire in one moment...

Plotting Is Hard

Plotting Is Hard

That’s why we created a worksheet that will help you make sure your story hits all the right plot beats.

 

Sign up below to learn how to ace story structure.

Congratulations! Redirecting you to the plot sheet in one moment...

Learn What the Bible Says about Engaging Plots

Learn What the Bible Says about Engaging Plots

Enter your email to get your guide, along with other resources to help you grow in your writing craft!

You have successfully subscribed for updates!

Learn How to Write Christian Themes that Resonate

Enter your email to get the worksheet, along with other resources to help you grow in your writing craft!

Congratulations! Redirecting you to the theme worksheet in one moment...

Pin It on Pinterest