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A cover reveal is when the author reveals the cover of their upcoming book publicly, and other cover reveal participants share it on their own social media and/or blogs to help it get more reach and get people excited.
A blog tour is kind of similar, but it’s for the book itself and is usually limited to blogs (hence the name). For x amount of time surrounding a book’s release (in this case, the two weeks leading up to release), various blog tour participants will post on their blogs about the book, whether they’re posting a review, a character interview, an author interview, whatever. What exactly the post type options are depends on the author and what their focus is or how much work they’re willing to put in.
Did that explain clearly?
Fantasy/dystopian/sci-fi author. Mythology nerd. ENFP. Singer.